Agenda
Monday Schedule
February 16, 2026
7:30 am – 5:30
Registration Desk Open
8:30 am – 4:00 pm
Vendor Set-Up
9:00 AM – Noon
Pre-Conference (Morning)
AI-powered tools like ChatGPT and Perplexity are changing how families, students and journalists find information. This interactive seminar introduces generative engine optimization (GEO). You will learn practical steps to ensure your district’s story is visible in AI search.
Rooted in well-established research from cognitive psychology, neuroscience, behavioral economics, and public-trust studies, this hands-on workshop explains how communities form perceptions and how that can impact a district’s image.
Will Guidara’s best-selling book on restaurant hospitality serves as the basis for this thought-provoking session. We start with the foundation of branding and show the power of a clear brand to differentiate your schools.
Strong public relations doesn’t begin with press releases, social media, or marketing campaigns – it begins with people. During this interactive training, participants will explore the philosophy that “PR = People Relationships” and discover practical ways to strengthen trust with every stakeholder group.
Lights, camera…action! In this hands-on session, we’ll explore how to create scroll-stopping videos for school PR. From trendy reels to evergreen formats like POV, sequences, and behind-the-scenes storytelling, you’ll not only see what works—you’ll practice making it yourself.
AI isn’t replacing school communicators… It’s becoming your most helpful intern. Discover how tools like ChatGPT, Gemini, and AI image/video generators speed up daily tasks. We’ll explain AI simply, show real examples of shrinking writing time from 45 to 5 minutes, and demonstrate drafting, brainstorming, image generation, and multilingual support.
Noon – 1:00 PM
Lunch Break
Take a break from pre-conference learning and engagement! Join pre-conference colleagues and friends to enjoy a quick bite with the opportunity to network, connect, make new connections and meet up with old friends!
Pre-purchased your lunch through early registration? Meet in Galleon I to grab your Boxed Lunch!
1:00 PM – 4:00
Pre-Conference (Afternoon)
Your website is your district’s most-visited space and the foundation of your digital communications strategy. This pre-conference session will introduce practical, day-one strategies to make it more effective.
Starting a career in school communications can be both exciting and overwhelming. This session is designed to introduce new professionals to the world of school PR, providing a roadmap for success while addressing common challenges.
Facing ethical dilemmas online anonymously might not be feasible for your next work challenge, yet making judgment calls can still be intimidating. This session will help you confidently handle these situations.
Trust is the most valuable communication asset a school district has. In this interactive three-hour workshop, participants will explore how credibility is built (and lost), practice applying a “trust lens” to real-world scenarios, and reframe messages to move beyond informing into inspiring.
Enrollment drives everything in a district—from funding to staffing to program opportunities. Yet declining numbers remain one of the toughest challenges leaders face. In this hands-on session, you’ll explore the “customer journey” of families and learn the five phases of enrollment marketing.
Discover how AI tools like ChatGPT can support your event planning and office operations. In this session, you’ll learn practical ways to use AI for brainstorming ideas, refining session content, selecting speakers, tracking task lists, streamlining vendor communications, and managing logistics.
Discover how to elevate your video production with powerful, end‑to-end tools during this in‑depth session from Vizrt. You’ll explore Vizrt’s newest TriCaster solution, including its key features, creative capabilities, and workflow advantages. The session also highlights how Viz Flowics enhances productions with dynamic graphics, audience engagement tools, and seamless integration for live shows.
Join seasoned education foundation professionals as they share their experiences in launching, re-launching, and re-branding their foundations to strengthen their presence within their school districts. Through effective branding and marketing, they have boosted awareness, increased donor participation, and enhanced student and community engagement.
Every successful campaign starts long before Election Day. We’ll walk you step by step through the communications side of election planning, from setting the stage with community engagement to building trust through transparent messaging, to delivering information that helps voters make informed decisions.
4:30 PM – 6:30 PM
Welcome Reception – Let the TSPRA Times Roll Conference Kickoff featuring exhibitor viewing, DJ, collaborative activities, t-shirt distribution, refreshments, prizes and fun!
6:30 pm
Evening on Your Own / Client Dinners
8:30 pm – 11:00 pm
Work/Life Balance: Karaoke [Sponsored by ParentSquare]
